When addressing magazine and newspaper ads, it is important to remember that repetition is the key. Ads provide brand awareness which is what we think of when we are looking for a product or service. Brand awareness has a great deal of significance when marketing your product.
Things to look for:
- Try to place your ad on the right hand side of right page
- Use color and eye-stopping graphics
- Get the message across and do it quickly
- Keep your identity intact
- Coupons are a great way to get them to take action
- Repetition is key