Email is by far one of the best marketing tools used today. It is important be able to get email into customers’ inboxes.

Things to look for:

1. Provide information that your audience wants
2. “Spam-proof” your emails so that they get to the inbox
3. Be personal by using their name in the greeting and/or content
4. Provide the freedom for them to easily opt out
5. Be consistent, but only once or twice a month