Brochures were once used for customers to find out all that they needed to know about your product or service. Today that has changed. Brochures still need to provide the much needed who, what, when, where, or how, but do not need to be overloaded with facts. A brochure should steer customers to your website and let the website do the rest. However, a brochure should include more information than a business card.

Things to look for:

  1. Stock of paper used
  2. Color
  3. Logo
  4. Readability
  5. Content