Almost all of the major business and corporations see the value of blogging. Blogs can provide valuable rankings in the search engines as well as give authority to a person or business. Blogs are non-threatening and have a more personal feel to them.
- Keep it as personal as the niche will allow
- Use relevant content that pertains to your business or niche
- Consistently update. This keeps the interest up and it can really boost your search engine rankings
- Use audio and videos generously