Almost all of the major business and corporations see the value of blogging. Blogs can provide valuable rankings in the search engines as well as give authority to a person or business. Blogs are non-threatening and have a more personal feel to them.

1. Keep it as personal as the niche will allow
2. Use relevant content that pertains to your business or niche
3. Consistently update. This keeps the interest up and it can really boost your search engine rankings
4. Use audio and videos generously